AIRWRAP Cot Protection
A brand new product for Australia from the Little Linen Company is the AIRWRAP which is a cot protection system like a cot bumper — but this one is breathable.
The AIRWRAP product needed a website to compliment the other advertising that was arranged for the launch in November 2006.
When the promotions began, people wanting to find out more about this product were able to use the search engines locate the brand new website (which at that stage had only been live a few days).

